Many tools now exist to perform competitive research. They allow you to consult the traffic of each of your competitors but also to discover many other data: their used keywords, the most popular pages, backlinks, the most successful advertising campaigns…
Thanks to all this information, you will be able to conduct an in-depth analysis of your competitors’ strategy. You will then be able to implement relevant actions in order to be better positioned in the search results and compete more seriously with the other players in your sector.
1. SIMILARWEB: A RELIABLE TOOL FOR COMPETITIVE ANALYSIS
To compare your traffic and key engagement indicators to other competitors, you can rely on Similarweb. The tool offers 360° visibility: global market trend analysis, competitive insights and audience behavior. Another strength is access to recent data on a daily, weekly and monthly basis, so you can track seasonal and yearly market changes.
Similarweb has the advantage of being reliable, offering relevant data analysis, and in quantity: 100 million websites, 10 billion content pages, 250 million display ads, 1 billion search terms, in 190 countries.
2. SE RANKING : A SEO TOOL ADAPTED FOR COMPETITIVE RESEARCH
SE Ranking is an all-in-one SEO tool with over 35 different tools. You can use it to find out the traffic of your main competitors and to analyze all their data, both for organic and paid results.
Among other things, you can analyze the following data: the best positioned keywords, the distribution of keywords according to positioning and search volume, competitors and their semantic distribution, the best ranked pages and sub-domains… The tool is able to analyze more than 3 billion keywords in 68 countries in total.
3. SEMRUSH: A COMPREHENSIVE TRAFFIC ANALYSIS TOOL
Semrush is a leading player with more than 50 tools on SEO, content marketing, competitor research, PPC and social network marketing. For your market research, you have the possibility to analyze the traffic of any website but also to discover the paid campaigns of your competitors. The tool also allows you to identify opportunities to gain more keywords and backlinks. A 14-day trial version allows you to test the tool’s features.
