UXO (User eXperience Optimization) is an acronym used in the field of UX design to designate optimization processes centered on the user experience.
UX Designer, interface designer or interactive application designer (for smartphone, tablet or web) use it frequently when they seek to develop, improve and optimize the UX of mobile application. UXO is based on the quality of the user experience experienced when using a mobile application. UXO is an essential optimization phase to build user loyalty, increase the conversion rate (for e-commerce applications) and develop new user recruitment.
WHAT IS UXO?
A new reflex for UI Designers, designers, developers and publishers of mobile applications
User Experience Optimization (UXO) is a set of tools, strategies and systems put in place to improve the overall user experience. This recent discipline was developed to improve and increase positive emotional connections to a product, service or brand. In the context of sales, a “winning UXO” strategy will therefore increase the bottom line. Studies and analyses of the results of implementing this type of optimization clearly show that positive user experiences lead to increased sales. Negative user experiences, on the other hand, have the opposite effect, i.e., a very significant decrease in sales.
DOES THIS MEAN THAT UXO IS THE NEW SEO?
Application and website designers, as well as SEOs, have quickly realized the importance of optimizing the user experience (UX). This new strategy, which aims to take into account user behavior, is a crucial tool for obtaining a good ranking in search engine results. Although it does not replace SEO (search engine optimization), UXO (user experience optimization) supplements and improves it. Indeed, accessibility, ease of navigation and content relevance are all elements of a website to be optimized to obtain a good natural referencing and thus change the way of thinking about SEO.
Good to know :
Google alone represents 90% of the global market share of online search. If SEO has for main objective the optimization of engines and for results the referencing and the visibility of a website, the UXO also has its important part of implication in the loyalty of users and the authority of the brand they trust.
Here are some criteria that demonstrate this:
It is important to focus on the user first: Google establishes criteria for the remarkability of a website based on the experience of its users
It is important to do little, but well: the site must be thought and designed for target users
It is important to be quick in communicating and sharing information: Google provides the requested information quickly, the same goes for a website. There are effective tools and methods to reduce the time it takes to load pages on a website
It is important to increase social interaction and usability: Google uses links, comments and other social indicators to enhance the authority and reputation of a web page. By providing the kind of quality content that users are looking for, the pages they visit create value.
It is important to promote mobility. Google values sites with a responsive web design
To go further, see the opinion of experts in UX and mobile marketing.